Pitches, Hooks, and Loglines

Pitches, Hooks, and Loglines, Oh my!

Pitches, Hooks, and Loglines, Oh why! 

Because some people have short attention spans.

Because some people want to be intrigued before they commit.

Because some people don’t have the time to read your book, your synopsis, or even your cover letter.

 What makes a good pitch, hook, and logline?

Verbs and nouns that pack a punch, conflict, humor, drama, and ununsual but relatable plots aka HIGH CONCEPT plots. 

What is a HIGH CONCEPT plot? A story that appeals to a lot of people.

Here are some examples of pitches, hooks, and loglines.

United by a history they cannot discuss, yet starkly alone in their private struggles, father and son confront their demons and one another in a stand-off that will change them both forever. Poles Apart by Audrey RL Wyatt

Long-suffering sports widow is repeatedly thwarted in her unconventional attempts to murder the armchair jock husband she may still love. To Kill An Armchair Husband, a dark comedy by me, Terri Weeding

And . . . here’s my new favorite logline.  A rancher tries to stop king-sized, hopped-up carnivorous rabbits as they roar through Arizona.  Night of Lepus, movie  

 Notice the use of strong adjectives like king-sized and hopped-up. And ”roared”, well, can’t get much more powerful than that for a verb.

As for an unusual but relatable plotline . . . 

I live in Arizona so I can testify to the existence of giant-sized, hopped-up, carnivorous bunnies.

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